Action camera maker GoPro announced another round of layoffs affecting 145 employees out of 631 total staff. The San Mateo-based company will reduce its workforce to approximately 486 people.
This marks the third workforce reduction in two years. GoPro cut 15% of staff in August 2024, followed by another 26% reduction in October that eliminated about 240 positions. CEO Nicholas Woodman forfeited his $850,000 salary for 2025.
According to an 8-K filing with the Securities and Exchange Commission, the layoffs will begin in the second quarter of 2026 and continue through the end of the year. GoPro allocated between $11.5 million and $15 million for severance packages and health insurance, with the majority of costs — up to $8 million — expected in the third quarter.
Financial pressures drove the decision. Revenue for 2025 dropped 19% to $652 million compared to the previous year. Camera sales fell 20% to 2 million units. The company posted a $9.1 million loss in the fourth quarter despite reducing operating expenses by 26% year-over-year.
GoPro is betting its future on the GP3 processor, a proprietary chip with AI-powered image processing. The first cameras featuring the technology will launch in the coming months, though the company has revealed few details beyond promotional photos released in March and brief video clips.
Competition pressures the company from multiple directions. In SEC filings, GoPro specifically identifies DJI and Insta360 as threats capturing market share. Smartphones compress the market from below, with latest-generation iPhone and Samsung cameras handling tasks that previously required dedicated action cameras.
GoPro shares (GPRO) rose 1% in after-hours trading following the announcement, with pre-market activity showing little change.
Anonymous employee reviews on Glassdoor paint a harsher picture. One recent review suggests the company plans to use remaining staff to launch products in the third quarter before conducting another wave of cuts. Another employee wrote they learned about the new layoffs from news reports rather than management communication.
GoPro released its first action camera in 2002 and essentially created the market category. The company’s current workforce is one-sixth the size of its peak staffing levels. The GP3 launch will test whether GoPro retains competitive advantages or faces continued downsizing.
